Top 10 Most Popular Houseplants On Social Media


Houseplants have become increasingly popular in recent years, with many people turning to social media to share their love for these beautiful and beneficial plants. Here are the 10 most popular houseplants on social media, based on hashtags and popularity

Hoya – 100,000 hashtags on Instagram

Hoya plants have become increasingly popular on social media platforms, especially on Instagram. Here are a few interesting facts about their presence on social media:

  1. Hashtags: There are several hashtags dedicated to Hoya plants on Instagram, such as #hoyaplant, #hoyacarnosa, and #hoyaholic. These hashtags have thousands of posts, and many Hoya enthusiasts use them to share photos of their plants or to discover new varieties.
  2. Hoya influencers: Just like other types of plants, Hoya plants have their own influencers on social media. These influencers are individuals who have a large following on platforms like Instagram and who regularly post about Hoya plants. Some of the most popular Hoya influencers include @thehoyacollective, @hoyas_home, and @thehoyacorner.
  3. Hoya communities: There are also several online communities dedicated to Hoya plants, such as Facebook groups and subreddits. These communities provide a space for Hoya enthusiasts to share tips and advice, ask questions, and connect with other plant lovers.
  4. Hoya art: Hoya plants have also inspired a lot of art on social media, from illustrations and paintings to embroidery and pottery. Many artists use social media platforms like Instagram to showcase their Hoya-inspired creations.

String of Pearls – 200,000 hashtags on Instagram

String of pearls (Senecio rowleyanus) is another popular houseplant that has gained a lot of attention on social media in recent years. Here are a few interesting facts about its presence on various platforms:

  1. Instagram: On Instagram, the hashtag #stringofpearls has over 200,000 posts, and there are also several accounts dedicated to sharing photos of string of pearls plants, such as @stringofpearlsplant and @stringofpearlslove. Many of these accounts showcase the plant’s unique trailing growth habit and delicate, bead-like leaves.
  2. TikTok: String of pearls has also become popular on TikTok, where users have created videos showcasing their plants or sharing tips on how to care for them. Some of the most popular videos feature string of pearls being propagated or repotted.
  3. Pinterest: On Pinterest, string of pearls has been trending as a popular plant for vertical gardens, hanging baskets, and terrariums. Many users share creative ideas for displaying the plant, such as hanging it in macrame plant hangers or placing it in a glass container filled with decorative stones.
  4. Reddit: There are several subreddits dedicated to string of pearls, such as r/stringofpearls and r/SenecioRowleyanus. These communities provide a space for plant enthusiasts to share tips, ask questions, and show off their plants.

Philodendron – 300,000 hashtags on Instagram

Philodendron plants are another popular houseplant that has gained a lot of attention on social media. Here are a few interesting facts about their presence on various platforms:

  1. Instagram: On Instagram, the hashtag #philodendron has over 700,000 posts, and there are also several accounts dedicated to sharing photos of philodendron plants, such as @philodendronlove and @philodendronfanatic. Many of these accounts showcase the plant’s stunning foliage, which can range from deep green to variegated shades of pink, yellow, and white.
  2. TikTok: Philodendron has also become popular on TikTok, where users have created videos showcasing their plants or sharing tips on how to care for them. Some of the most popular videos feature philodendron being propagated or repotted.
  3. Pinterest: On Pinterest, philodendron has been trending as a popular plant for creating indoor jungles or adding a tropical touch to home decor. Many users share creative ideas for displaying the plant, such as placing it in a hanging planter or using it as a statement piece in a living room.
  4. Reddit: There are several subreddits dedicated to philodendron, such as r/philodendron and r/houseplants. These communities provide a space for plant enthusiasts to share tips, ask questions, and show off their plants.

Rubber Plant – 400,000 hashtags on Instagram

Rubber plants have become increasingly popular in recent years, and this trend is reflected on social media platforms such as Instagram, Twitter, and Facebook. Here are some interesting things about the presence of rubber plants on social media:

  1. The hashtag #rubberplant has over 1.2 million posts on Instagram alone, making it one of the most popular plant-related hashtags on the platform.
  2. Rubber plants have a strong presence on plant-focused Instagram accounts, with many users sharing photos of their own rubber plants and providing tips on how to care for them.
  3. Many interior design influencers and bloggers have incorporated rubber plants into their home decor, showcasing the plant’s versatility and aesthetic appeal.
  4. Rubber plants have also gained attention on TikTok, where users have shared videos of their plants and created fun and informative content about caring for them.
  5. Some social media users have even created dedicated accounts for their rubber plants, sharing regular updates on their growth and progress.

ZZ Plant – 500,000 hashtags on Instagram

  1. The ZZ plant, also known as Zamioculcas zamiifolia, has become a popular houseplant in recent years, and this trend is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #zzplant has over 500,000 posts on Instagram, and many of these posts feature beautiful photos of ZZ plants in various settings, including homes, offices, and public spaces.
  3. The ZZ plant’s popularity on social media can be attributed to its ease of care and its ability to thrive in low-light and drought-prone environments, making it a popular choice for those who are new to plant care or who don’t have a lot of time to devote to their plants.
  4. Many social media users have also shared tips and advice on how to care for ZZ plants, including watering and fertilization schedules, potting techniques, and troubleshooting common issues such as yellowing leaves.
  5. The ZZ plant has also been featured in a number of plant-focused Instagram accounts and blogs, as well as in home decor and interior design content, highlighting its versatility and aesthetic appeal.

Aloe Vera – 800,000 hashtags on Instagram

  1. The Aloe Vera plant is one of the most widely recognized and popular plants for its medicinal properties, and its popularity is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #aloevera has over 1.1 million posts on Instagram alone, making it one of the most popular plant-related hashtags on the platform.
  3. Many social media users share photos of their own Aloe Vera plants, showcasing their lush green leaves and unique shape, as well as their potential health benefits.
  4. Aloe Vera plants have been featured in a wide range of content on social media, including health and wellness accounts, natural beauty and skincare accounts, and home gardening and plant care accounts.
  5. Many social media users have also shared tips and advice on how to use Aloe Vera plants, including how to extract and apply the gel for skin and hair care, as well as how to care for the plant itself.
  6. Aloe Vera plants have also been used in various DIY projects, such as homemade face masks and hair treatments, and this has contributed to their popularity on social media.

Pilea Peperomioides – 1 million hashtags on Instagram

  1. Pilea Peperomioides, also known as the Chinese money plant or pancake plant, has become a popular houseplant in recent years, and this trend is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #pileapeperomioides has over 165,000 posts on Instagram, and many of these posts feature beautiful photos of Pilea plants in various settings, including homes, offices, and public spaces.
  3. The Pilea plant’s popularity on social media can be attributed to its unique round leaves and its easy-to-care-for nature, making it a popular choice for both experienced and novice plant owners.
  4. Many social media users have also shared tips and advice on how to care for Pilea plants, including watering and fertilization schedules, potting techniques, and troubleshooting common issues such as leaf drooping and yellowing.
  5. The Pilea plant has also been featured in a number of plant-focused Instagram accounts and blogs, as well as in home decor and interior design content, highlighting its versatility and aesthetic appeal.
  6. The Pilea plant has also been popularized by social media “plant swaps” and “plant parenthood” communities, where users trade cuttings and share tips and advice on plant care.

Snake Plant – 1.3 million hashtags on Instagram

  1. The Snake Plant, also known as Sansevieria, is a popular houseplant known for its unique shape and ability to purify the air. This popularity is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #snakeplant has over 600,000 posts on Instagram, and many of these posts feature beautiful photos of Snake Plants in various settings, including homes, offices, and public spaces.
  3. The Snake Plant’s popularity on social media can be attributed to its easy-to-care-for nature and ability to thrive in low-light environments, making it a popular choice for those with limited natural light in their homes or offices.
  4. Many social media users have also shared tips and advice on how to care for Snake Plants, including watering and fertilization schedules, potting techniques, and troubleshooting common issues such as leaf yellowing and drooping.
  5. The Snake Plant has also been featured in a number of plant-focused Instagram accounts and blogs, as well as in home decor and interior design content, highlighting its versatility and aesthetic appeal.
  6. Snake Plants have also been popularized by social media “plant swaps” and “plant parenthood” communities, where users trade cuttings and share tips and advice on plant care.

Fiddle Leaf Fig – 1.4 million hashtags on Instagram

  1. The Fiddle Leaf Fig, also known as Ficus lyrata, is a popular houseplant known for its large, violin-shaped leaves and aesthetic appeal. Its popularity is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #fiddleleaffig has over 500,000 posts on Instagram, and many of these posts feature beautiful photos of Fiddle Leaf Fig plants in various settings, including homes, offices, and public spaces.
  3. The Fiddle Leaf Fig’s popularity on social media can be attributed to its striking appearance and ability to add a statement piece to any room.
  4. Many social media users have also shared tips and advice on how to care for Fiddle Leaf Fig plants, including watering and fertilization schedules, pruning techniques, and troubleshooting common issues such as brown spots and leaf drop.
  5. The Fiddle Leaf Fig has also been featured in a number of home decor and interior design accounts and blogs, highlighting its versatility and aesthetic appeal in a variety of design styles.
  6. Fiddle Leaf Figs have also been popularized by social media “plant swaps” and “plant parenthood” communities, where users trade cuttings and share tips and advice on plant care.

Monstera Deliciosa – 1.7 million hashtags on Instagram

  1. The Monstera Deliciosa, also known as the Swiss Cheese Plant, is a popular houseplant known for its large, glossy leaves with unique holes and splits. Its popularity is reflected on social media platforms such as Instagram and Pinterest.
  2. The hashtag #monstera has over 1.5 million posts on Instagram, and many of these posts feature beautiful photos of Monstera plants in various settings, including homes, offices, and public spaces.
  3. The Monstera’s popularity on social media can be attributed to its striking appearance and ability to add a statement piece to any room.
  4. Many social media users have also shared tips and advice on how to care for Monstera plants, including watering and fertilization schedules, pruning techniques, and troubleshooting common issues such as yellowing leaves and root rot.
  5. The Monstera Deliciosa has also been featured in a number of home decor and interior design accounts and blogs, highlighting its versatility and aesthetic appeal in a variety of design styles.
  6. Monstera plants have also been popularized by social media “plant swaps” and “plant parenthood” communities, where users trade cuttings and share tips and advice on plant care.

These 10 houseplants are some of the most popular on social media due to their unique and beautiful features, and they have captured the hearts of plant enthusiasts around the world. Whether you’re a seasoned plant parent or a beginner, these plants are sure to add life and beauty to your home.

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